As business owners we cannot avoid communication. While we may be good at explaining ourselves over the phone or in face-to-face meetings, when it comes to sitting down to write a new document for the business, or even just an email, you might feel out of your comfort zone.

I’ve noticed that my clients seem to fall into two main categories and some will say that they are a little of both. On one hand there are clients who just do not have enough time to prepare that new document, write the letter or press release, or agonise over a piece of web or brochure content.

On the other hand, I have clients who want to give their press release, letter, brochure or website a professional edge. They can write but they are not professional writers, if you know what I mean.

These people are in a communication conundrum. They can run their business just fine, carry out the work, maybe manage a team, file accounts and all the other little jobs that a business owner will find themselves doing.

But they’ve discovered that you cannot avoid written communication when running a business. At some point you’re going to have to take that great new idea from your head and put it down into words.

There’s the press release to announce the great new product; the content for the new website that needs to be written; the take home message for the brochures you want to give to prospective clients; the rules and regulations you want to put down in stone for your fledgling new business; the sales letters you want to send out to attract more business; or there’s just a pile of emails that need to be written and responded to every day.

Business owners and freelancers come to me because they know the value of good writing and communication for their business. I set up my business Star Content because I wanted to help people to communicate better in words and I knew I had the skills to do so. I love language and I’m not just a writer, I’m a wordsmith – there’s a crafting element to what I do for clients. I put words together and then refine the sentences until they are the very best they can be. I enjoy the challenge presented to me every time I take on a new writing job for a client.

You can take an idea from mediocre to magnificent if it is expressed well through words. Don’t ever be ashamed to ask for help with writing. Consider any investment in the written communication for your business as a good one and you will enjoy the rewards for many years to come.

Caroline Kidd

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