There are many ways you can use content to promote your business, from blogs and news, to web content and brochures. Content can be used to provide prospective clients with information about your products or services, but it can also be used strategically, for example to drive traffic to your website by targeting particular keywords for your industry. Here are some types of content you could start using to promote your business.
Write news articles based on anything that happens to you or your business that could be considered “news” – a new member of staff bringing new expertise and experience to your business, a new contract, a special offer, a new sponsorship deal, etc. Upload to your website and link to the article on social media.
As well as using your blog as a means to distribute news about your business, use it as a way to show your expertise in your industry. Write opinion articles or give away free advice that will be useful to your target market. Don’t give everything away for free, but a few well-written, informative blogs can help to build your brand and promote you and your business.
Print marketing materials are a great way of promoting your business, and are not to be overlooked in this digital world. A well-written brochure should be free from errors, have a clear call to action and clearly list the features and benefits of your product or service.
The content on your website is so important to sell your product or service. Good content helps SEO, so your website can be easily found by search engines. The content should be free from errors, have a clear call to action and be clear about the features and benefits of your business.
Contact me here to find out more about how you can use content to promote your business.