Rather than just some trendy buzz word for the twenty first century, a blog can genuinely add value to your business website, help you to reach your audience and boost your business. That’s what we all want, right?

1. Boost traffic to your website
Google loves websites that are updated regularly, but with a business website your content is limited to a few pages and there may be little opportunity to update the content. A blog is a great way to add fresh content to your website on a regular basis, which in turn will improve your chances of generating a high Google search engine ranking. You can also use your blog content to target specific keywords for your business that might make you more visible online to your target market.

2. Increase the amount of time people spend on your website
A blog with interesting and relevant content will encourage people to browse and stay on your website longer. The more they are engaged with your content, the longer that they will stay on the website and that is good for your business and brand. If they invest time in reading your content, they might just stick around and buy something or enlist your services. Win win!

3. Gives you something to talk about and promote on social media
You need to balance social media posts that promote your products or services with posts that actually add value to the lives of your social media audience. You can write blogs that will be of interest to your audience and then share and promote these on social media. When people find you on social networks, they are more likely to follow you if they can see that you are sharing interesting, relevant and valuable information. Your blog can also  help you to sell your products or services. However, make sure that it is a discreet message – perhaps a line at the end of a blog post mentioning how your business can provide a solution, etc. Nobody wants to read 500 words of a sales pitch – except maybe your mother.

4. Establish you as a thought leader or expert in your area
Writing blogs about important topics or trends in your industry will help to establish you as a thought leader or expert in your area, especially if you are one of just a few people in your area of business that have branched out into blogging. If you are able to write good, thought-provoking posts and share and promote them effectively to enough people, you may suddenly find that a local paper or radio station is ringing you to ask for your opinion or contribute on some relevant topic of discussion because you have leveraged yourself as someone who knows what they are talking about – a “go-to” person.

5. Enhance the image of your brand
A well-written blog can enhance the image of your brand and really give your brand a voice. Do you want your business to stand apart in your industry by having more colour and personality? Or is your brand more conservative and traditional? Then you can use your blog as a way to enhance that image, just as your logo, print marketing and website are sending a message about your brand. A blog gives your business a real chance to connect with your target audience and gives your brand an authentic voice that can build trust and encourage people to engage with you and your business.

Success from blogging won’t come overnight and you do need to put aside some time each week for blogging.

But it is a relatively easy and cheap way of boosting your business website if you have the time and skill to write something good regularly.

Do you think there is nothing ‘blogworthy’ about your business? Check out my blogging service here.

Caroline Kidd

 

 

 

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