A great website needs great web content. The best web content:

  • Gives the right message about your business
  • Turns browsers into buyers
  • Is engaging and entertaining
  • Or just informative
  • Sets the tone for your business
  • Reinforces your brand image

Here are my top mistakes to avoid when writing your web content:

1. Spelling mistakes

Spelling mistakes look careless and will raise questions about your professionalism. Beware of relying too much on the spell check function in your word processor – it won’t pick up every mistake.

2. Poor grammar

You don’t need to write prose worthy of Oscar Wilde, but you’re aiming for a reasonable level of good grammar that makes the text coherent and easy to read.

3. Lack of punctuation

Use capital letters where appropriate and avoid long, one sentence paragraphs. Use commas and full stops to punctuate your writing. If it’s difficult to read your content, people will log off your website and try one of your competitors instead.

4. Too much text

You don’t want paragraph after paragraph of text, or worse still one full page of writing with no paragraphs! The idea is to give enough information to encourage visitors to contact you for a quote and make a sale.

5. Too little text

If there is not enough information on your site and there is ambiguity around the services/products you provide, people will log off quickly and try another competitor.

6. Convoluted language and “lingo”

Content loaded with industry jargon will confuse readers, so make some attempt to remove jargon. Avoid writing in a series of phrases and buzz words. Write in plain English.

7. Lack of structure

Small bits of information, numbered or bullet-pointed lists, and short paragraphs of text make it easier for people to consume content. Avoid long pieces of text with no structure. Use headings and sub-headings to draw attention to different parts of the text. People tend to scan information and they don’t read every word, so make your web content scannable.

8. Duplicate information

Duplicate information on your website is frustrating for readers and makes it more difficult and confusing to navigate your website. Signpost your website clearly and make it easy for web visitors to know where to click to get the next bit of information they need.

If you need help to write your web content for your businesss, find out more about my web content writing service here.

Caroline Kidd

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